Responsive Vs. Mobile Web Design
With more people than ever before accessing the internet via mobile devices, business owners must confront this fact and adapt accordingly. Without an attractive and easily navigable mobile version of your website, you’ll lose potential customer conversions and, in some cases, existing customers. But should you redesign your current site into a responsive version of itself, or should you create a specifically mobile site?
Pros and Cons of a Responsive Site
Responsive design is such that a server sends the same information to every device on which it’s accessed, but its format adapts based on the size of the browser screen. It’s a much more complex coding option than a dedicated mobile site, so it’s important to have a skilled and experienced web designer on your side.
The idea behind responsive web design is that your one website will be equally attractive on all types of devices, and in practice, it works out to be a much easier option for web maintenance. Responsive design admins won’t have to worry about juggling multiple sites on several URLs, and mobile users won’t have to deal with the extra wait time between visiting your site and being redirected to its mobile version.
It’s also a cost-effective option. The math is simple: one site is more affordable to run than two. Further, managing only one site means marketing only one site; you won’t have to promote the mobile version of your website at all.
Pros and Cons of a Mobile Site
A mobile site is not equal to a mobile app; it opens in your smartphone or tablet’s web browser rather than being downloaded permanently to the device. A dedicated mobile site is designed specifically for non-desktop devices.
Mobile design is an option for those considering user experience. Using this type of design will allow web hosts to create an easily navigable dedicated mobile site optimized for user experience, including quick load times.
One problem many businesses have with mobile sites is they are more expensive to create than responsive designs. They also require maintaining two disparate URLs, which means in most cases your customer will have to remember both. If you opt to redirect a user from your main site to the mobile version, you’ll risk losing his or her attention. Finally, not all mobile sites are compatible with every mobile device.
Which Is Better?
When deciding between responsive and mobile design, it comes down to your business’ goals, budget, and features. A responsive design will outperform a mobile site on factors like frequently updated content, will be more cost-effective, and will ultimately be more adaptable to all types of devices. Critics believe responsive design is the way of the future; if anything, it’s only becoming more prevalent.
What does Market Pipeline believe?
We believe that a responsive web design is the best option in almost all cases. They are easiest to manage and deliver consistent content on all sized devices.
If you want to learn more about responsive design for your website, you can contact us using our contact form or call our office at 269-321-7500