Discover the Vitals for an Industrial Website

Discover the Vitals for an Industrial Website

What makes Market Pipeline good at developing industrial websites?

It’s a question an industrial operation’s manager needs to ask of any web developer looking to build the company’s new website. We can’t answer for those other guys, but we can tell you what makes us good at what we do.

Industrial websites aren’t the same as commercial and retail sites

It should seem obvious, but it’s not to many web developers. They may know computer coding and the latest themes from WordPress, but ask how much experience they have doing industrial websites.

Market Pipeline was founded in 2005 to specifically design industrial websites. Market Pipeline’s owner has his roots in the auto industry. Most importantly, we take the time to understand what you make, how you make it, and how another company uses your products before we build your site and write its content.

So what is the key difference with industrial websites?

Your customer. Retail sites try to entice customers to step through a virtual or real shop door and maybe buy something they didn’t know they needed. B2B are selling services or products that are often outside a customer’s core business and understanding. The customer just knows he needs something like the website is selling.

The customer for an industrial website, on the other hand, is very knowledgeable. He’s likely a manufacturer who already knows the part he needs. He wants to know if you can make the part to the required specs with certified quality assurance, and also know you can deliver 1,000 of these parts by next week, and then 40 weeks thereafter on a just-in-time schedule. This customer already talks the language of your industry. You don’t have to explain to him what you do, but you do have to convince him you do it well.

What does an industrial site need?

Your site should attract attention, as should all sites. But an industrial site doesn’t need an excess of bells and whistles. It needs an imaginative, polished, professional look that states plainly and clearly the capabilities of your company. Your site must rank well in searches for essential key words found in your content. That content must be written to meet the latest SEO practices that are based on context, not keyword packing.

While your website doesn’t need all the bells and whistles, a couple of whistles you might think are mere options are today’s necessities, such as responsive design so that a plant manager who’s fed up with her current supplier whips out her smart phone – and you know they all have them these days – and finds a credible replacement. She finds you.

Building a site that meets all that is a tall order for a web development company. It’s what Market Pipeline has been doing for a decade. Find out what Market Pipeline can do for you.

I’m Jeff Wendland and I am a digital marketing manager for Market Pipeline. I work with a broad base of clients helping them improve their online presence and grow their business.