Kalamazoo, Michigan – July 30, 2009 – At Market Pipeline we are proud to announce the completion and launch of a new website for One2Products.com, a maker of water-saving dual conversion toilet kits, based in Oshtemo, Michigan.

One2Products is a company devoted to bringing ‘green' ideas to the marketplace for a better world. In order to help all of us reduce, reuse and recycle, the One2Flush system screws into the tank of a conventional toilet and adjusts the amount of water used in a flush. A modified handle that replaces the traditional handle on the front of the toilet can be turned one way for "No. 1" (liquid waste) and another way for "No. 2" (solid waste). The system could save a family of four 10,000 gallons of water a year. The product is currently carried by retailers such as Ace Hardware, True Value, and Do-It-Best and through various online distributors, such as wallmart.com, the online arm of retail giant Wal-Mart.

With this increased exposure, Patrick Hanna, President of One2Products, decided to contract the creation of a redesigned website and online strategy. Market Pipeline was then recruited to develop a site with an intuitive customer interface and a simple navigation scheme. The results include installation videos, step-by-step guides, and frequently asked questions concerning water savings and product specifications.

The extensive knowledge and know-how of Market Pipeline in internet marketing and search engine optimization (SEO) strategies, constructed the site with their all-inclusive Content Management System (CMS) which permits existing One2Products personnel to effortlessly edit the site while avoiding the costly expense of in-house web designers and programmers.

Hanna also points out that porcelain toilets are non-degradable, so by retrofitting their existing toilets, homeowners can help reduce the amount of landfill space across the country. The One2Flush also uses less fresh water inside the home, which in turn eases demands on wastewater treatment plants and septic systems.

At Market Pipeline we bring to the table the finest talent in programming, graphic design, copywriting, and SEO marketing to deliver engaging websites capable of generating business-booming internet traffic. Its specialty – increasing its clients’ online visibility – is accomplished through pay-per-click marketing, Web 2.0 strategies, interactive social media, blogs, dynamic e-mail campaigns, and traditional web promotion.