Kalamazoo, Michigan – August 8, 2009 – The Kalamazoo-based web development company Market Pipeline proudly announces the completion and launch of a new website for Duo-Gard Industries, a custom architectural product manufacturer based in Canton, Michigan.

In 1984, Duo-Gard began designing daylighting systems for new construction and major renovation, employing fast-changing polycarbonate technology and educating architects about the advantages along the way. Today, they produce the industry's widest range of systems, integrating technologies from around the world to design, engineer, fabricate, and install bus shelters, bike shelters, and smoking shelters as well as canopies, walkways, and skylights. In 2006, Duo-Gard introduced illumaWALL, a combination of translucent glazing, framing and programmable LED lighting - all in one single, integrated plug-and-play package – to create unique ambience in any area of installation.

“Our installations cross the country in every type of facility imaginable. That's because, when you come to Duo-Gard, we converge a unique team of talented people whose job is to support you,” says David Miller, President of Duo-Gard. With this national exposure in mind, David decided to contract the creation of a redesigned website and online strategy. Market Pipeline was then enlisted to design a site with a simple navigation scheme and an intuitive user interface. The results include an extensive product listing as well as a beautifully conceived project gallery of previous installations. 

Market Pipeline, with extensive experience in internet marketing and search engine optimization (SEO) strategies, built the site with their all-inclusive Content Management System (CMS) which allows existing Duo-Gard personnel to easily edit the site without costly in-house web designers and programmers.

In addition to the on-line product overviews, Duo-Gard’s new website also features summaries of their many services in design, engineering, fabrication, and installation. The Duo-Gard team includes estimators, designers, engineers, project managers, fabrication specialists of every degree, and installation experts. “With this creative collaboration, our team reduces your costs while enhancing the performance and achieving the aesthetics so critical to your design,” said Miller. 

Market Pipeline combines the finest talent in programming, graphic design, and SEO marketing to deliver engaging websites capable of generating business-booming internet traffic. Its specialty – increasing its clients’ online visibility – is accomplished through PPC marketing, Web 2.0 strategies, interactive social media, blogs, dynamic e-mail campaigns, and traditional web promotion.