Kalamazoo, Michigan – July 13, 2009 – The Kalamazoo-based web development company Market Pipeline proudly announces the completion and launch of a new website for The Macomb Group, a leading wholesale distributor of pipes, valves, and fittings (PVF),  headquartered in Sterling Heights, Michigan.

After unprecedented growth in recent years, The Macomb Group decided to contract the creation of a redesigned website and online strategy. Market Pipeline was then enlisted to design a site with a simple navigation scheme and an intuitive user interface. The results include an extensive directory of vendors as well as a wide-ranging list of The Macomb Group’s capabilities for PVF industry solutions.

Operating from thirteen additional sales and service locations situated throughout the Midwest, The Macomb Group focuses primarily on distribution of PVF in Michigan and northern Ohio. In an effort to further assist their customers in the PVF industry, Market Pipeline was able to assist its clients desire to provide relevant daily business and industry news for their customers via inclusion of the commodity graph and “market intelligence” tab options in the website design. Market Pipeline, with extensive experience in internet marketing and search engine optimization (SEO) strategies, built the site with their all-inclusive Content Management System (CMS) which allows in-house Macomb Group personnel to easily edit the site without costly in-house web designers and programmers.

The Macomb Group is ranked a top 20 national distributor of PVF and is the number one PVF participant in its geographic market. The company offers a wide array of products and a variety of light fabrication services to meet the needs of commercial as well as industrial customers. View more at The Macomb Group Web site..

Market Pipeline combines the finest talent in programming, graphic design, and SEO marketing to deliver engaging websites capable of generating business-booming internet traffic. Its specialty – increasing its clients’ online visibility – is accomplished through PPC marketing, Web 2.0 strategies, interactive social media, blogs, dynamic e-mail campaigns, and traditional web promotion.