Kalamazoo, Michigan – August 1, 2009 – The Kalamazoo Web design company Market Pipeline proudly announces the completion and launch of a new website for Gull Road Rentals & Outdoor Power Equipment, a premier provider of rental and repair service located in Kalamazoo, Michigan.

With increased interest in renting rather than buying due to the current state of the economy, Gull Road Rentals has seen steady business growth in recent years. Brad Miles, self-styled manager and owner, saw the benefit in developing a strong internet presence by listing makes and models of the most highly-prized rental gear in the industry. “We list our available equipment, and our vendors, suppliers, and big name manufacturers love it for communicating the specs and features to the consumer. Our customers can see what we have and check the specs, and our dealers love the exposure. It’s really a win-win situation,” he says.

With this in mind, Brad decided to contract the creation of a redesigned website and online strategy. Market Pipeline was then enlisted to design a site with a simple navigation scheme and an intuitive user interface. The results include an extensive directory of Gull Road’s inventory – everything from aerial lifts and air compressors to construction and demolition tools. Power washers, pumps, sanders, saws, drills, trailers, welders, generators, and nail guns are readily available. The general contractor can rent drywall gear and aluminum molding tools, while the “at-home-do-it-yourselfer” can find tents for family reunions and skid steer loaders for sculpting the perfectly landscaped yard. “If you need it cut, chipped, hacked, ground, heated, cooled, welded, trenched, or cleaned, we have the equipment for you to do it cheaply and quickly,” said Mr. Miles about his new on-line visibility.

Market Pipeline, with extensive experience in internet marketing and search engine optimization (SEO) strategies, built the site with their all-inclusive Content Management System (CMS) which allows the Gull Road Rentals staff to easily edit the site without costly in-house web designers and programmers.

In addition to the extensive rental inventory, common frequently asked questions about each item are listed beside the actual owner’s manual available as a PDF file, downloadable for the consumer to see at home in the midst of any questions they may have. The website also contains a listing of available used equipment for sale as well as maintenance schedules and service and repair rates for seasonal specials. View more by visiting the Gull Road Rentals Web site.

Market Pipeline combines the finest talent in programming, graphic design, and SEO marketing to deliver engaging websites capable of generating business-booming internet traffic. Its specialty – increasing its clients’ online visibility – is accomplished through PPC marketing, Web 2.0 strategies, interactive social media, blogs, dynamic e-mail campaigns, and traditional web promotion.