Kalamazoo, Michigan – August 3, 2009 – The web development company Market Pipeline proudly unveils the completion and launch of a new Web site for Protomatic, a high-quality prototype and short-run production machining operation based in Dexter, Michigan.

Protomatic, located in a climate controlled 30,000 square foot facility eight miles west of Ann Arbor, offers in-house design support, prototyping, production and assembly of custom parts and systems manufactured for the medical, automotive, military, and aerospace industries, as well as electronic and optical OEMs. Protomatic also focuses on contract manufacturing for all industries specializing in CNC multi-axis vertical machining centers, C-Axis CNC lathes for precision turning, welding, plasma cutting, CAD, CAM, CMM, fixtures, tools and dies.

“Protomatic is one of several companies in the Ann Arbor area that has made a shift in recent years from serving the traditional automotive market to alternative energy, medical, defense and aerospace industries,” says Doug Wetzel, Vice President and General Manager of Protomatic. “This shift occurred years ago and has positioned the company to now work with battery and fuel cell groups at the forefront of the race for alternative energy.”
With this in mind, Doug decided to contract the creation of a redesigned website and online strategy. Market Pipeline was then enlisted to design a site with a simple navigation scheme and an intuitive user interface. The results include regularly published in-house newsletters concerning recent industry innovations and Protomatic’s applications of these principles. “It’s important that our customers know how actively we pursue mastery of our markets. In our industry, everything changes at light speed and it’s certainly worth it to stay ahead of the curve,” said Mr. Wetzel about his new on-line visibility.

Market Pipeline, with an extensive background in Web-based marketing and search engine optimization (SEO) strategies, built the site with their all-inclusive Content Management System (CMS) which allows in-house Protomatic personnel to easily edit the site without the cost of an in-house staff of web designers and programmers.

In addition to the on-line newsletters, Protomatic’s new website also features case studies of their involvement in the automotive, aerospace, and medical arenas. Additionally, another section shows orthopedic and cardiovascular medical instruments and surgical tools along with alternative energy markets in which Protomatic is highly involved: batteries, fuel cells, as well as photovoltaic (PV) solar, wind, and energy conversion industries. View more at the Protomatic Web site.

Market Pipeline combines the finest talent in programming, graphic design, and SEO marketing to deliver engaging websites capable of generating business-booming internet traffic. Its specialty – increasing its clients’ online visibility – is accomplished through PPC marketing, Web 2.0 strategies, interactive social media, blogs, dynamic e-mail campaigns, and traditional web promotion.