Kalamazoo, Michigan – August 7, 2009 – Market Pipeline is proud to announce the finalization and launch of a new website for TracRat Repairable Asset Management, a web-based application for tracking and cutting industrial repair costs, based in Kalamazoo, Michigan.

The TracRat Repairable Asset Management system was created and developed by On-Line Equipment Management, LLC. TracRat helps cut MRO (maintenance, repair and operations) costs by tracking and providing the information needed to reduce unnecessary back-up inventory, plan preventative maintenance, and anticipate potential failures. The software was developed by industrial engineers for industrial engineers and allows any manufacturing facility the ability to manage the complete life cycle of its MRO commodities by constantly tracking and storing information on equipment and machinery components. Now, TracRat is operating at a level of efficiency and effectiveness far beyond what could have been imagined a few short years ago and is setting the pace in asset management software and in cutting MRO costs.

With this in mind, On-Line Equipment Management, LLC decided to contract the creation of an amplified website and online strategy. Market Pipeline was then recruited to design a website with a simple navigation scheme and an intuitive user interface. The results include smoothly designed menus and straightforward explanations of the inner workings of the TracRat software.

Market Pipeline, with extensive experience in internet marketing and search engine optimization (SEO) strategies, constructed the site with their all-inclusive Content Management System (CMS) which allows existing TracRat personnel to edit the site without the costly expense of in-house web designers and programmers.

In addition to informative FAQs and a product overview, the website presents a collection of skillfully produced video demonstrations of the intuitive interface offered by TracRat. View more at www.tracrat.com

Market Pipeline merges the finest talent in programming, graphic design, copy writing, and SEO marketing to deliver engaging websites capable of generating business-booming internet traffic. Its specialty – increasing its clients’ online visibility – is accomplished through pay-per-click (PPC) marketing, Web 2.0 strategies, interactive social media, blogs, dynamic e-mail campaigns, and traditional web promotion.