As search engine marketing becomes more critical for industrial marketers Market Pipeline is filling a real need for industrial suppliers. Market Pipeline has begun development of a Line Card Manager.

A hard copy "Line Card" has been a staple for years with industrial suppliers. This was simply a single card listing all the manufacturers that an industrial supplier sells...and an easy hand out for sales reps as they made their rounds.

As more and more buyers switch to Google and other search engines for their information it is critical that industrial suppliers maintain a Web site that is current and easy to update. Using Market Pipeline's powerful Content Management System as a development environment, industrial suppliers can now use Market Pipeline's Line Card Manager to easily update information about the products they sell. The Line Card Manager makes it easy to keep your vendor and product information up to date on the Web and at the same time the information you insert is visible to Google...improving your rankings on the search engine return pages (SERP).