Tom Repp addressed 55 manufacturers from southwest Michigan at the Michigan Technical Education Center at the Groves KVCC Campus in Kalamazoo. Tom helped owners and key management staff understand all the opportunities that local manufacturers are missing by not embracing search engine technologies and Web marketing efforts. Tom demonstrated, using local examples, of companies that have built their Web sites to be search engine friendly. Tom also gave an overview of what the search engines look for when they rank a business Web site.