North American Tool has selected Market Pipeline to develop a comprehensive Web strategy.

Market Pipeline will develop an innovative"Tool Selector" which will allow Web users to easily select the proper tool for the Web users' needs. 

North American Tool will use Market Pipeline to develop new marketing materials for all the North American family of companies including Bitner Tool Technologies, Gaylee Corporation and Group United, North American's sales group.

Market Pipeline will also develop a comprehensive search engine market strategy for the North American family of companies.

North American Tool is a family of companies that lead the worldwide tooling industry. North American Tool is located in South Beloit, Il.