The problem is you cannot throw a rock without hitting a so-called "web developer". Most simply do not have the skills to provide a successful web strategy, let alone a quality web site.

The web is no longer the domain of graphic artists. It is now the domain of distributed databases exchanging data back and forth at amazing speed. For example, Google is really a distributed database that simply exchanges information back and forth across the web. Google and other search engines gather information on a regular basis about the content of your web site and then exchange that data with a potential customer looking for your products and services.

So your web site must be built in a specific manner to take advantage of the best marketing friend your company ever had... the search engine.

Part of a quality website is to make sure the website is compliant with W3C.org standards. One of these standards is to make sure your website is built so disabled web users can use installed software (sometimes called text-to-speech or text-to-Braille) on their own computers that helps them read the content on a web page.

You say, "What does that have to do with my online marketing?" It has everything to do with visability on the web. All things being equal, if a web user types in critical keywords for your business, your site has an advantage over competitors if the website is built to specific W3C.org (link to www.w3c.org) standards.

Many countries have varying degrees of accessibility requirements. In Britain, Ireland and Australia web developers are required by law to build their web sites to these standards. In the US the Americans with Disabilities Act of 1990 requires all Federal agencies to build their web sites to these standards but generally the law does not require private companies to follow the same guidelines.

Some larger corporations in the US have been successfully sued based on the general requirements of the Americans with Disabilities Act of 1990.

Market Pipeline simply believes it is also the right thing to do...now! Web users of all stripes want to participate in the amazing power of the web. In fact, the web is an incredible enabler for folks with disabilities and Market Pipeline believes we should do everything we can on behalf of our clients to enable the disabled. Market Pipeline believes the web, if built and used properly, has more potential than just about any government program to reduce the rolls of government assistance for the disabled...lowering government costs and lowering unemployment.

Its good business and good marketing.

The most important guy at Google for search engine technology, Matt Cutts, recently said to have mentioned 200 variables in the Google algorithm. Keep in mind that he did not mention exactly what these variables are but the search engine optimization community further (http://www.searchenginejournal.com/200-parameters-in-google-algorithm/15457 ) speculates every time this guy opens his mouth. Many of the variables are well known by companies like Market Pipeline and other SEO companies. It is the less than obvious variables on your web page that give you the competitive edge over your competitors for critical keyword phrases.

So Market Pipeline partners with a third party marketing partner that uses a very sophisticated analytical tool that gives us a snapshot of a web site and ALL the content of each web page to determine how favorable Google and other search engines view your company's web site.

This "tool" performs over 30 tests that look at keyword phrase optimization, alternative text, specific content, spelling, printability, load speed and others. This powerful analytical tool then prints out a report that is relatively easy to read for a non-technical corporate exec or marketing manager. To a skilled web developer the complete report, sometimes 40 pages, is nirvana.

Market Pipeline can use this test to compare, side-by-side, your website with your competitor's web site giving our development staff, design staff and SEO staff a decided advantage over your competitor's web based marketing efforts.

Below is an example of the side-by-side report for two large industrial suppliers.

This illustrative report is very expensive and Market Pipeline subscribes to this web based service on a monthly basis. Many SEO firms will charge between $100 and $400 per domain name for this comprehensive report.

If you request the SEO/Website Analysis all we ask is an opportunity to chat with you about your web strategy and possibly meet with you. This could be done on the phone or a face to face meeting with one of our Internet Marketing Consultants (IMCs) who specializes in the industrial market place.

Below you see a sample report of the three page Summary Report you will receive when you sign up for the FREE SEO/Website Analysis on our website. This report does take time to execute and format and Market Pipeline will return your SEO/Analysis Summary Report via e-mail using PDF format. If you do meet with Market Pipeline we will send you the complete SEO/Website Analysis in PDF format, which can sometimes be 40 pages.

Below we also show you an example of the detail in the complete SEO/Analysis Report, giving you information you can use immediately on your website.

Call 269-375-0349 for more information about Market Pipeline and its services.