This is a difficult question to answer due to the many variables associated with a constantly changing search engine market. One thing for sure is that the search engines are getting better and better and are providing more relevant searches for your important keywords daily. With the constantly changing variables in each of the search engines' formula to place your website on the search engine return page (SERP) it is difficult to give a standard answer. But if we were forced to give you a conservative answer we would say that 6 to 9 months after we launch your website your website will be well place on Google and others. If you're particular product or service is very unique and there are not a lot of competing pages for your important keywords it might take considerably less than 6 months. During this phase it is wise to focus on your offline promotion such as inbound links, web based press releases, vertical/industry directories, etc. You can also direct traffic to your web site using pay-per-click strategies. Market Pipeline can give you trusted guidance on which strategy would work best for your specific company, products and market.

Many clients become enamored with many of the new websites that use an abundance of FLASH, giving a lot of motion to an otherwise static web page. FLASH components can add emphasis and drama to your website much in the way we have developed the Market Pipeline website. Notice the added emphasis to the mastheads when each of our pages load. However, building the entire architecture of your website with FLASH creates some real problems when it comes to search engines such as Google recognizing the content on your web pages. It is also very difficult to enhance functionality and add more content to your web site further down the road and at Market Pipeline we do not recommend building the entire architecture around FLASH.

Market Pipeline can develop sites in different languages. Almost any language is possible and you may decide to provide Market Pipeline with the translated content or let Market Pipeline translate your content for you. Market Pipeline's Content Management System can be built to accommodate updates to each of your language websites.

Yes. You own all the content of your website. However you pay us so that we can provide you with Market Pipeline's robust Content Management System making it easy to update your own content. Market Pipeline's Content Management System is designed so you do not have to worry about your website and the content. If you decide to part ways with Market Pipeline we can give all the content to your new web developer, but you will not have access to the underlying code that controls Market Pipeline's Content Management System.

Yes. We use a third party provider in Michigan to host all of our client's web sites. Although it is not required, we host about 99% of our client's web sites. We do have a great relationship with our hosting company and Dave Shires, one of our partners, has a lot of experience in the hosting part of the business and the technical management. All of our client's servers are backed up regularly and have battery-powered and natural gas generators to power the data centers indefinitely. In fact our agreement with our provider has 100% network uptime service level agreement (SLA) so that your site is always available.

At Market Pipeline we build web strategies not just web sites. Obviously we cannot use cookie cutter pricing for our clients. It takes a lot of time and knowledge to develop an effective strategy that will accomplish, meet and exceed your expectations. There are many inexpensive ways to build a basic website. Many of these web based template builders are ideal for many small businesses. But, if you examine any successful web marketing effort you will quickly see that there is as much skill put into the traditional marketing and the web based marketing as building the web site. With all that said it is virtually impossible to provide standard pricing on our website. However, it is not difficult to meet with us so that we get a better idea of what makes your company tick. We can then come back with fixed priced Strategic Internet Marketing Proposal that will outline your exact costs, tasks and timeline.

That simply depends on the complexity and the amount of content that your website requires. If for example, Market Pipeline has ALL the content for your entire website and ALL the graphics have been completed then typically, about two to three weeks. Of course, completing new content and deciding on a new look and feel for your website takes time and that is where all the time seems to be consumed. If your company is diligent and gets all the newly created content to Market Pipeline in a timely manner then most of the websites we develop take 2 to 3 months.

Typically our monthly hosting charges depend on the level of service your company needs. Our goal is to provide your company with a very robust Content Management System that allows your marketing staff to easily update your content. At the same time our Content Management System needs to be built in such a way that is friendly to the search engines. Your Content Management System also needs to be updated on a yearly basis so that it stays up to date with current standards. All this takes skill, knowledge, time and commitment.

Therefore at Market Pipeline we believe that the fairest way to charge for these services is a monthly charge that allows us to make this critical commitment on your behalf. So for example monthly hosting charges can run between $100-$150,depending how many modules you need. Generally speaking you can figure one-third of this goes to actual hosting and e-mail support, another third goes to support and maintenance of Market Pipeline's Content Management System and one-third is a retainer to make sure you get the support you deserve. Generally we do not charge for standard technical support and small changes to your web site. We do not want to nickel and dime you, but we do want to give you and your company a hassle free experience when it comes to your web site. We want you to focus on what you do well and be comfortable in the fact that Market Pipeline is taking care of your online marketing presence.

There are hundreds of variables when developing a successful Web strategy. It is always difficult to spontaneously quote a price and Market Pipeline will resist it.

We will tell our clients that a successful Web strategy is no less a commitment than developing any market initiative. It takes patience, time, money and resources. We will also tell our clients that if they do commit to Market Pipeline, a good Web strategy should not cost anything. A well conceived and executed strategy should provide a very quick pay back.

For example, Market Pipeline is developing a very expensive application for a Midwest manufacturing company. It is an application that will improve our client's online presence, easily found by the search engines and makes the selection of a product extremely easy.

We anticipate that this application will give our client a dramatic improvement in market share in their industry, resulting in a very good ROI.  In the final analysis, was that an expensive development effort? Not really.

A Content Management System is a highly developed software application that makes it easy for a non-technical person to edit and update a Web site. Typically a good Content Management System looks and acts much like a word processor. A Content Management system has many modules that make it easy to manage specific content on a Web site such as FAQ sections, news sections, event calendars, etc.

With a Web site becoming the most customer facing marketing channel it is critical that your companies marketing staff take control of their Web site. A good Content Management System allows your marketing content to be easily managed.

All of our accounts are backed up nightly. Many hosts do not provide backups or may charge an additional fee for it. If you want to know all the technical details, just give us a call.