e-Mail Marketing
Give your prospects and clients all the info they want.
Yea...I know you hate spam. So does Market Pipeline. Market Pipeline will never promote spam, but we are marketers and it is hard to deny that permission based e-mail has some impressive results.
Several years back few people had email addresses. Now almost everyone has an e-mail address. Consumers are becoming more sophisticated about email. Consumers are even comfortable getting regular e-mail updates & promotions from businesses... in fact, they expect it. E-mail has become part of our everyday lives. Did you exchange an e-mail address with a contact or business associate today? I personally look forward to e-mail from some of my favorite authors and favorite web sites.
E-mail is now a critical customer retention strategy and loyalty marketing method. Research shows that 94 percent of consumers currently expect emails to confirm orders, and 90 percent expect to receive shipping confirmations.
According to DoubleClick's "Sixth Annual Consumer Email Study" 90 percent of consumers go online to send and receive email several times a day. 44 percent reported "constant" e-mail use, up from 33% in 2004. The average consumer receives 361 e-mails per week, a 17 percent increase since 2004.
Find out more about e-mail marketing and how this form of marketing can help your business.