E-mail marketing is one of the most powerful marketing tools available for today's small and medium size organizations. Market Pipeline can provide you with many articles and case studies that will help you understand the many benefits and show you why you should put the power of email marketing to work for your organization.

Yes. Market Pipeline is very comfortable working with creative communications to enhance you online marketing effort. We always want to make the best effort to communicate your brand online and if it means working with creative folks that you are comfortable with, no problem. However, working with a third party provider might influence the length of time it takes to complete your project. Of course Market Pipeline can provide creative services for you if neccesary.

Market Pipeline makes every effort that all of our Web sites will be compliant with W3C Standards. These standards help make our client's Web sites accessible for people with handicaps and also make them more search engine friendly.

However, with our powerful Content Management Systems (CMS) that allow our clients to edit their own Web sites, Market Pipeline can not guarantee that our client's Web sites will stay compliant.

Market Pipeline can limit accessibility to the back end of our client's Web site for the benefit of good compliance and we can also advise them on what meets compliant standards and what does not.

Many Web sites that are compliant with W3C standards will have the W3C logos on their Web pages as you can see at the bottom of this answer. You may click on any of these different standards (logos) to see how W3C validation works.

Yes. Market Pipeline provides many search engine marketing services. Even our most basic web projects include many services that help your website be found. Much of this work is standard for our lower cost projects. If a company would like to get more aggressive with the search engine marketing Market Pipeline can provide many services that will extend your online brand. We will tailor an aggressive web marketing plan that will fit your budget and provide an ROI that you are comfortable with. In fact once we get started your web marketing plan we will report monthly exactly what we are doing and what effect our tasks have on the placement of your web on the search engine return page. We will also consult with you regularly on what we are doing to improve your placement and offer recommendations that might help generate more quality leads for your company.

There are a ton of CMS systems out on the Web. There are dramatic differences between the good ones and the bad ones. Make sure that you understand your companies marketing needs and the skill sets of the marketing staff and take the Content Management System for a test drive to make sure it is right for your company.

Part of the problem with easy access to CMS systems on the Web is that there is a lot of "junk" out there. Anyone with a little skill can download a quality CMS and immediately turn it into "junk", jeopardizing the quality of your Web marketing effort, how the Web user views it as well as how the search engines view it.

Typically Search Engine Marketing means that a marketer has paid for favorable location with a search engine, a banner ad placement, or industry portal on the Web. See Web Marketing.

SEO means that a Web site has been programmed in such a way that the search engines, such as Google, can easily catalog the information in their Web site. Search engines, like Google, send out "bots" that will scan all the information on a Web site and catalog it on regular basis. When someone uses a search engine to search on a specific product or service, a well optimized Web site will show up on the first few pages of the search. Search Engine Optimization is an on going process and to be successful must be part of a regular marketing routine, much like we monitor the sales figures for a sales force.

That really depends on how aggressive you want to be with your e-mail marketing campaign and how big your list is. There typically is a set up fee and then Market Pipeline will design a campaign and monthly maintenance fee that fits into your budget. However, you can be sure that it is much less than a direct mail campaign and will certainly yield better results.

Market Pipeline can provide your company with more advanced creative talent for your more advance marketing communications and copywriting services. Although the Internet has become a terrific way to communicate your company's message, traditional marketing is still a necessity. Market Pipeline can get lots of eyeballs to your website, but what is the message the web user takes away from your website once they land on your web pages? Is your website communicating the correct message, the correct brand? Are you giving them a compelling reason to call your company or purchase your product?

Optimizing a Web site for Google or other search engines is a complex endeavor. To perform well with any search engine is a task that takes constant monitoring and requires a professional that works with search engines on a regular basis. A recent comment by a Google executive indicated that Google makes several changes a week to its complex mathematical formulas that rank your Web site.

There are some elements that you can control on your Web site so that your Web site performs well with the search engines. One of the most important elements is making sure that the title tags (that is the text in the blue bar across all browsers) and the headings on each of your pages is appropriate and relevant for the product and service you are featuring.

Another factor is making sure that your Web developer submits the right files to the search engines. There are specific files that help the search engines catalog and index the information on your Web site, giving your Web site an advantage over your competitors' Web sites.

The actual structure of your Web site and the way that it is architected is also important. The majority of Web sites we see have been built improperly for the search engines.  This is a result of software programs such as FrontPage and Dreamweaver (called HTML generators) making it easy for anybody with a little computer skill to create a Web site.

A well thought out Web site that features your most important products and services and the resulting keyword phrases is a critical element of your Web marketing strategy.

One of the most controllable aspects of a well positioned Web site with the search engines is how many in-bound links to your Web site. It is very important that you have at least 50 links to your Web site. It is important for these links to be related to you products and your industry. The higher the ranking of the Web sites with links to your Web site the better your performance with the search engines. Think of it in real life terms. Typically the larger your network of quality friends and business associates, the more successful you are. The Web is no different.

So if your Web site is not achieving some of the elements mentioned above and your competitors are, chances are your competitors Web sites are ranked higher than yours.