Seminar to discuss how an optimized website can increase industrial & manufacturing sales

Michigan Manufacturers Association will sponsor a Seminar on Thursday, October 28 at Goodwill Industries of Southwestern Michigan (www.goodwillswmi.org ) titled: Harnessing the Web for the Benefit of Michigan Manufacturers.

Michigan manufacturers do many things well, yet most do not do a good job of conveying their stories to prospective customers. The internet now gives Michigan manufacturers the opportunity to sell throughout the world. But to truly harness the effectiveness of the web, a customer must first be able to quickly find the manufacturer's website. That's where Google comes in. Manufacturers who use the power of Google to its full potential have found it to be their best, most effective marketing partner,

Tom Repp, a partner in the Portage-based web development firm, Market Pipeline (www.marketpipeline.com ), will provide an engaging seminar designed specifically for industrial marketers on how the proper use of Google increases sales. Repp will cover the basics of search engine marketing; why manufacturers are missing opportunities by not taking advantage of the worldwide reach of Google; and how to put Google to work for you.

He will present specific case studies using attendees' web sites. The case studies will feature very specific cost benefit analysis and how a top ranking on the search engine return page can make huge differences in sales numbers. http://www.searchenginejournal.com/why-you-shouldn't-disregard-seo/24229/

Also presenting at the seminar will be Greg Miller, President/Creative Director of Maxwell + Miller Marketing Communications (www.maxwellandmiller.com). Miller will explain the importance of a clearly defined brand position and how to differentiate your business from the competition.

Too often, manufacturers use the web only to tell what they make. Not what makes them different. However, research shows that when someone clicks on a web site, their attention must be captured in 8 seconds or less. Miller will discuss why incorporating tightly focused message and a strong brand story is a vital part of successful brand and web strategies.

Market Pipeline provides industrial companies with web sites, web strategies, keyword analysis and implementation that makes their products and services easier to find that their competitors.

Maxwell + Miller is a strategic branding firm that gives its clients a competitive edge by positioning them as being uniquely qualified to meet the needs of their customers.

Michigan Manufacturers Association (MMA), located in Lansing, Michigan, has provided effective representation at Michigan's Capital for over 100 years. MMA provides educational seminars, quality insurance and many other services to Michigan's manufacturing community.

To register for this seminar you can go to www.mma-net.org/education/education.asp